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Typically, promotional items are awarded to players who pre-order or purchase the specified game, plushie, or even sets of soundtrack CDs.

The means of obtaining promotional items vary. If purchased during the promotional period and kept as an unsent gift, the recipient of a gifted game with an associated promotional item will receive the item regardless of whether or not the promotional period had long-since passed. Players who purchase selected items from Valve or their partners, usually within a specified timeframe, will receive the item(s) advertised. Promotional items in Team Fortress 2 are exclusive items made available to players through Valve's marketing partnerships with other companies, as well as through their own games.